- Implement the EE Omnichannel Marketing plan for Specialty Lifestyle Account
- Own in alignment with Sales EE the Specialty Lifestyle Account marketing plan and activation calendar
- Execute with excellence the Cluster Specialty Lifestyle Accounts marketing plan with focus on quality, efficiency, consistency across all consumer touch points
- Focus on driving brand hype and product desire
- Create, own and execute Account Marketing plan in close collaboration with Sales, DPC and GTM. Work in collaboration with EE Omnichannel team to execute (SiS, VM, Coach)
- Ensure process speed & efficiency (Budget management, communication flow, reporting, plan execution)
- Deliver appropriate channel activation sell-in tools for the Sales Launch period
- Feedback to EE Omnichannel Activation on performance of concepts and on toolbox readiness
- Own and execute Cluster special projects in alignment with EE Omnichannel activation
- Put special emphasis on a digital experience focused on a demanding group of consumers
- Excel at cross team collaboration with DPC department to deliver best in class digital campaigns for respective channel
- Creating numerous consumer activations that will bring interest in the adidas brand along with increasing demand for the promoted product
- Cluster Brand Comms Team
- Cluster Omnichannel Activation Team
- Cluster Specialty Accounts Sales Team
- Cluster MOPS
- Cluster Sales DPC Team
- GTM Team
- Account Representatives
- External suppliers
- Net sales, Market share, Brand NPS
- Concept full price sell-out
- Budget Management (efficiency, accuracy)
- Digital campaigns ROAS, CPA and search demand
- Knowledge of full marketing mix with focus on retail (B&M, Digital, Events)
- Project management skills
- Business acumen with the addition of creativity, fluent in retail KPI's
- Marketing budget management
- Own and paid media campaigns planning
- Drive to constantly pursue improvement
- Advanced user of MS Office suite of products
- Professional Experience on key EE markets is a benefit
- Strong negotiation skills, strong networking skills
- Business English
- Fashion avid who knows what current trends are
- 4+ years of experience in marketing project execution
- University degree in Business or equivalent
- Fluent in English
-
Brand Manager
před 1 týdnem
Molson Coors Praha, Česká republikaRequisition ID: 30897 · Brand Manager Cool a ABI · Chceme tě · Hledáme nebojácné, kreativní a energické lidi, v tuhle chvíli třeba právě Brand Manažera (m/ž) , který/á má drive a nadšení změnit hru nejen pro naši značku COOL ale i světové brandy jako Stella Artois, Corona, Hoega ...
-
Brand Manager
před 1 týdnem
Molson Coors Beverage Company Praha, Česká republika Paid WorkBrand Manager (m/ž) Cool/ABI · Date: May 2, 2024 · Location: · Praha, PR, CZ · Company: Staropramen · Requisition ID: 30897 · Brand Manager Cool a ABI · Chceme tě · Hledáme nebojácné, kreativní a energické lidi, v tuhle chvíli třeba právě Brand Manažera (m/ž) , který/á má drive a ...
-
SENIOR BRAND MANAGER
před 3 dny
Orienta Czech Praha -Krč, Česká republikaCo u nás budeš dělat? · - Tvým úkolem bude rozvíjet a bojovat o co nejlepší pozici značky na českém a slovenském trhu. · - Bude na Tobě analyzovat, hodnotit a interpretovat informace získané z trhu a navrhovat krátkodobé a dlouhodobé akce/řešení. · - Budeš řídit projekty, např. v ...
-
SENIOR BRAND MANAGER
před 4 dny
Orienta Czech Praha -Krč, Česká republikaCo u nás budeš dělat? · - Tvým úkolem bude rozvíjet a bojovat o co nejlepší pozici značky na českém a slovenském trhu. · - Bude na Tobě analyzovat, hodnotit a interpretovat informace získané z trhu a navrhovat krátkodobé a dlouhodobé akce/řešení. · - Budeš řídit projekty, např. v ...
-
Senior Brand Manager
před 2 týdny
Reckitt Prague, Česká republikaWe are Reckitt · Home to the world's best loved and trusted hygiene, health, and nutrition brands. Our purpose defines why we exist: to protect, heal and nurture in the relentless pursuit of a cleaner, healthier world. We are a global team united by this purpose. · Join us in our ...
-
Brand Marketing Internship
před 6 dny
Unilever Prague, Česká republika Paid WorkDo marketingového týmu světových značek jako jsou Dove, Rexona, Axe a LUX hledáme kolegyni/kolegu na pozici Marketing Intern. Pojď se s námi podílet na kampaních s posláním a staň se pravou rukou zkušeného brand managera. · CO TĚ ČEKÁ? · budeš se starat o Dove Projekt sebedůvěry, ...
-
Lodging Partner Associate
před 2 dny
Expedia Group Prague, Česká republika Na plný úvazekIf you need assistance during the recruiting process due to a disability, please reach out to our Recruiting Accommodations Team through the Accommodation Request form. This form is used only by individuals with disabilities who require assistance or adjustments in applying and i ...
-
Security Manager
před 1 týdnem
Quinn Hotels Praha, a.s. Prague, Česká republika Na plný úvazekO nás · Check our website for more information about Hilton Prague: · What will I be doing? · As a Security Manager, you are responsible for the safety and security of all Guests, Team Members and contractors, and visitors while at the hotel. A Security Manager is also responsib ...
-
On Trade Business Developer
před 1 týdnem
Brown-Forman Prague , Česká republika Paid WorkPředstavte si, že pracujete ve společnosti, která vás přátelsky přijímá mezi sebe, inspiruje vás, abyste se při každé příležitosti snažili o co nejlepší výkon, a podporuje vás v růstu a rozvoji kariéry v dynamickém a zábavním odvětví. Společnost Brown-Forman nabízí svým zaměstnan ...
-
Senior Key Account Manager
před 1 týdnem
adidas Prague, Česká republikaPurpose & Overall Relevance for the Organization: · Ensure sustainable and profitable market share and net sales growth in the Strategic Account channel. Driving the positioning of adidas brand and ensure Business & Digital development of the account, seeking to optimize brand pr ...
-
Consumer Experience Lead CZ/SK/HU
před 2 dny
Mondelez International Prague, Česká republika Paid WorkJob Description · Are You Ready to Make It Happen at Mondelēz International? · Join our Mission to Lead the Future of Snacking. Make It With Pride · Join our Consumer Experience team as the Consumer Experience Lead for Czech, Slovakia and Hungary You will lead the development and ...
-
Graduate Development Program
před 1 týdnem
Reckitt Prague, Česká republikaWe are Reckitt · Home to the world's best loved and trusted hygiene, health, and nutrition brands. Our purpose defines why we exist: to protect, heal and nurture in the relentless pursuit of a cleaner, healthier world. We are a global team united by this purpose. · Join us in our ...
-
Marketing Assistant
před 1 týdnem
Mondelez International Prague, Česká republika Paid WorkJob Description · Chcete vstoupit do světa Mondelez a marketingu? · Právě otevíráme pozici Marketing Assistant . Hledáme tedy člověka, který bude podporovat marketingový tým, tak aby vše běželo hladce. · Jak vypadá tato práce? · Vaším hlavním úkolem bude: · Poskytování administra ...
-
Field Marketing Specialist
před 2 dny
J&J Family of Companies Prague, Česká republika Paid WorkField Marketing Specialist (FMS W · Description · About Johnson & Johnson · At Johnson & Johnson, we believe health is everything. Our strength in healthcare innovation empowers us to build a world where complex diseases are prevented, treated, and cured, where treatments are sma ...
-
Style Coordinator
před 4 dny
Marriott Prague, Česká republika Paid WorkAdditional Information EU Nationality or work permit for the Czech Republic needed. · Job Number · Job Category Housekeeping & Laundry · Location W Prague, Vaclavske namesti 826/25 Praha 1, Prague, Czech Republic, Czech Republic · Schedule Full-Time · Located Remotely? N · Reloc ...
-
Account Manager
před 3 hodinami
SoftwareONE Prague, Česká republika Paid WorkWhy SoftwareOne? SoftwareOne is a leading global software and cloud solutions provider that is redefining how companies build, buy and manage everything in the cloud. By helping clients to migrate and modernize their workloads and applications – and in parallel, to navigate and o ...
-
Security Manager
před 4 dny
Hilton Prague, Česká republika Na plný úvazekCheck our website for more information about Hilton Prague: · A Security Manager manages the security team, policies, systems and procedures that keep Guests, Team Members, and others safe while on and around the hotel property. · What will I be doing? · As a Security Manager, y ...
-
Senior Reservations Manager
před 1 týdnem
Marriott Prague, Česká republika Paid WorkAdditional Information EU Nationality or work permit for the Czech Republic needed · Job Number · Job Category Reservations · Location W Prague, Vaclavske namesti 826/25 Praha 1, Prague, Czech Republic, Czech Republic · Schedule Full-Time · Located Remotely? N · Relocation? N · ...
-
eVapor & OS Portfolio Specialist
před 3 hodinami
Philip Morris International , Prague, Česká republika Na plný úvazekeVapor & OS Portfolio SpecialistWe've built the world's most successful tobacco company, with the world's most popular and iconic brands. A few years ago, we've decided to build PMI's future on smoke-free products - completely new, innovative product platforms. Our dream is to co ...
-
LivingWell Health Club
před 1 týdnem
Hilton Prague, Česká republika OTHERA LivingWell Manager is responsible for managing operations of the fitness area of the health club to deliver an excellent Guest and Member experience while managing the fitness team and customer relationships. · What will I be doing? · As a LivingWell Manager, you are responsibl ...
Manager Brand - Prague, Česká republika - adidas
Popis
Purpose & Overall Relevance for the Organization:
Implement consumer facing activities at retail and digital consumer touchpoint, across one of the most fashion driving sneaker banner in Specialty Lifestyle Account distribution channel in EE. Help develop the Cluster implementation plan within the EE Omnichannel strategy and implement it with excellence in East Europe. Work with the most premium adidas Originals product and create brand hype, among East Europe most important markets, including Czech as home market.
Key Responsibilities:
Key Relationships:
KPIs:
Knowledge, Skills and Abilities:
Requisite Education and Experience / Minimum Qualifications: