Marketing Specialist, Czech Republic - Capital City of Prague

Job summary

Qualifications

• Bachelor's or master's degree in marketing, Business, or related field.
• Marketing experience, preferably in B2B and/or industrial sectors in an international environment.
• Strong knowledge of Czech and Slovak markets.
• Experience in digital marketing, campaign management, and brand awareness activities.
• Excellent communication skills in Czech and English (both written and spoken).
• Proven ability to manage budgets and deliver ROI-focused campaigns.

Responsibilities

• Develop and implement integrated marketing plans aligned with regional and global objectives.
• Conduct market research to understand customer needs, competitive landscape, and industry trends in CZ/SK.
• Adapt and localize brand messaging to ensure relevance in Czech and Slovak markets.
• Manage PR, media relations, and corporate communications locally.
• Plan and execute multi-channel campaigns (digital, social, events, partnerships).
• Support lead generation and nurturing in close collaboration with the sales team.
• Measure campaign ROI and optimize based on performance data.
• Manage local digital presence, including website content, SEO/SEM, and social media.
• Drive customer engagement through localized content marketing and storytelling.
• Organize local trade shows, customer events, and community engagements.
• Build and manage relationships with agencies, partners, and influencers.
• Collaborate with cross-functional teams (sales, product, customer success).
• Provide regular reporting on market trends, customer insights, and campaign performance.

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